Making qualitative and forecasting consumer portraits in order to better understand their consumption mechanisms : what makes a brand attractive in their eyes, what kind of motivations a strategy offer must meet, the impact of point of sale and environment on the purchase decision and the customer loyalty process, what is an expensive product…
In-depth analysis allowing behavioural patterns to be outlined, finalized in FASHION focus and BEAUTY focus to grasp people’s fantasies, cultural inspirations, different styles and different ways of being/looking, brands and product references and to highlight permanent factors, emerging currents and current events.